Privacy policy

Last updated: August 17, 2026

The short version: we collect only what's needed to fulfill your order and support you · we never sell your data for money · you can opt out of personalized ads anytime by email or the GPC browser signal · unsubscribe from marketing with one click.

Bell of California ("we", "us", "our") operates bellofcaliforniaclothing.com (the "Site"). This Privacy Policy explains how we collect, use, and share your personal information when you visit the Site, make a purchase, or contact us — and the rights you have over that information. Our store is hosted on Shopify, which processes data on our behalf to run the Site.

Information we collect

  • Contact details: your name, shipping and billing address, email address, and phone number if you provide one at checkout.
  • Order and payment information: the products you buy, transaction details, and payment information. Card details are processed securely by our payment providers; we never see or store your full card number.
  • Account information: your login email and preferences, if you create an account.
  • Communications: the content of emails and contact-form messages you send us.
  • Device and usage data: IP address, browser and device type, and how you interact with the Site, collected automatically through cookies and similar technologies.

How we use your information

  • To fulfill orders: processing payment, arranging shipping, sending order and tracking confirmations, and handling returns and refunds.
  • Customer support: responding to your questions and resolving issues.
  • Marketing: sending our email list updates if you subscribe. You can unsubscribe at any time using the link in any marketing email.
  • Personalized advertising: we and our advertising partners (such as Google) may use cookies and similar technologies to show you ads for our products on other websites based on your activity on our Site. You can opt out as described in "Your rights and choices" below.
  • Site improvement and security: analytics, fraud prevention, and protecting the Site and our customers.
  • Legal compliance: meeting tax, accounting, and other legal obligations.

Cookies

We use cookies that are necessary for the Site to function (such as keeping items in your cart), plus analytics and advertising cookies. You can control cookies through your browser settings; blocking necessary cookies may affect how the Site works.

How we share information

We do not sell your personal information for money. We share it only with:

  • Shopify, which hosts our store and processes data to provide it (see the Shopify Consumer Privacy Policy);
  • Service providers who help us run the business — payment processors, shipping carriers, email services, and analytics providers — only to the extent needed to perform their services;
  • Advertising partners (such as Google) for the personalized advertising described above, which may be considered "sharing" or "targeted advertising" under some U.S. state privacy laws;
  • Authorities, where required by law or to protect our legal rights.

Your rights and choices

Depending on where you live, you have some or all of the following rights over your personal information:

  • Access / know — request a copy of the personal information we hold about you.
  • Correction — ask us to fix inaccurate information.
  • Deletion — ask us to delete your personal information.
  • Portability — receive your information in a portable format.
  • Opt out of targeted advertising / "sale" or "sharing" — under the California Consumer Privacy Act (CCPA/CPRA) and similar U.S. state laws, you may opt out of the sharing of your information for targeted advertising. To exercise this right, email Support@bellofcaliforniaclothing.com with the subject "Privacy opt-out". We also honor the Global Privacy Control (GPC) browser signal as an opt-out request. We will never discriminate against you for exercising any privacy right.
  • California "Shine the Light" — California residents may request information about disclosures of personal information to third parties for their direct marketing purposes.
  • EU/UK visitors (GDPR) — if you are in the European Economic Area or the United Kingdom, you additionally have the right to object to or restrict processing, to withdraw consent at any time, and to lodge a complaint with your local data protection authority. We process your information on the legal bases of contract performance (orders), legitimate interests (security, improvement), consent (marketing), and legal obligation.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before completing your request, and we will respond within the timeframe required by applicable law.

Data retention

We keep order records for as long as needed to provide our services and to meet tax and legal obligations, then delete or anonymize them. Marketing data is kept until you unsubscribe.

Children

The Site is not intended for children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us personal information, contact us and we will delete it.

Security

The Site uses SSL encryption, and payments are handled by PCI-compliant processors. No method of transmission is 100% secure, but we take commercially reasonable measures to protect your information.

Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.

Contact us

Store Bell of California
Address 220 E Pico Blvd, Los Angeles, CA 90015, United States
Email Support@bellofcaliforniaclothing.com
Hours Monday–Friday, 9 AM – 5 PM PT